The Drinks Trust has appointed Troy Christensen as its new chair of the Board of Trustees as well as three new patrons in Ian Burrell, Becky Paskin and Jaega Wise.
The board of Accolade Wines has announced that CEO Troy Christensen will be leaving his position today (November 30).
What makes this job interesting is going out, meeting, interviewing people and finding out what makes them tick. That along with visiting vineyards, wineries, distilleries and, to a lesser extent, breweries to find out what they are up to, is what makes the likes of me get out of bed in the morning.
Troy Christensen, Accolade Wines' American CEO, is not a man encumbered with traditional values. Wine may traditionally come in 75cl bottles with a cork closure but what interests him is the move to pouches, bag-in-box and ready-to-serves (RTS).
After 14 years with McGuigan Wines, Paul Schaafsma, Accolade Wines’ general manager for the UK, Ireland, Africa, Middle East and South America, is acquainting himself with the company and the clock is ticking on the 90 days he has to come up with a strategic plan.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
